The General Manager (GM) is the senior staff officer of the AgSafe Agriculture Association (AgSafe BC). The GM is responsible for the overall operations, implementation of strategic direction (execution of the strategic plan), and effective management of the organization.

In partnership with guidance from the Board of Directors, the GM ensures that AgSafe BC fulfills its mission to reduce the number of injuries and fatalities in British Columbia’s agriculture sector through education, certification, and support services. The GM plays a crucial role in developing, promoting, and delivering programs and services that promote safe work practices across industry. The GM is also responsible for successfully overseeing the organization’s role as the Certifying Partner for the agriculture industry Certificate of Recognition (COR) program, ensuring that the program meets both regulatory requirements and industry needs. Reporting to the Board of Directors, which is constituted as a policy board, the GM      ensures the organization maintains operational excellence, financial sustainability, and compliance with applicable legislation, including the Societies Act, while operating in alignment with AgSafe BC’s mission, vision, and values.

• Implementing the strategic direction and priorities established by the Board of Directors;
• Ensuring the organization’s operations comply with all relevant provincial legislation, regulatory requirements, and non-profit governance standards;
• Maintaining the confidence of stakeholders through transparent, accountable, and values-based leadership;
• Promoting a culture of safety, innovation, and continuous improvement in agricultural health and safety across British Columbia.

• Develop and implement an annual operating plan that translates AgSafe BC’s mission and strategic objectives into actionable priorities.
• Create and manage an annual budget in collaboration with the Finance Committee and department heads that aligns with the operating plan, ensuring responsible and effective use of resources. The operating plan will include an assessment of key risks and mitigation actions (include in a risk register), as well as Key Performance Indicators and identify how the KPIs will be measured and reported.
• The draft budget must be submitted for review by the board at least 30 days before the deadline for submission to our funders
• Secure ongoing funding from WorkSafeBC and other potential partners to support sustainable operational and strategic outcomes.
• Oversee day-to-day operations to ensure the effective and efficient execution of programs and services with approved budgets.
• The GM shall provide regular financial reports to the Board (monthly, quarterly, and annually that include:
  • Profit and Loss Statement
  • Balance Sheet
  • Budget vs. Actuals
  • Cash Flow Projections
• Any significant budget variance (e.g., over 10%) must be explained in the monthly or quarterly financial reports to the board.
• The GM must ensure that all financial statements are accurate and prepared in accordance with generally accepted accounting principles (GAAP) or the applicable financial framework.
• An annual audit must be conducted per our funding requirements by an external auditor, and the GM must support the process by providing timely documents and explanations in partnership with the Accounting Department.
• Maintain accurate records and reporting systems to track progress toward operating goals and informed decision-making.
• Lead Human Resources management by aligning staffing roles, responsibilities, and development with organizational priorities.

• Serve as the primary liaison between the Board of Directors and association staff, fostering open and effective communication.
• Assist the Board to adopt modern governance practices and develop policy direction.
• Operate the association in accordance with Board-approved policies, strategic goals, and business agreements.
• Prepare and present a draft annual budget for Board review and approval.
• Provide regular, clear reports on organizational performance and financial results, aligned with the Board’s reporting schedule.
• Ensure timely, accurate, and comprehensive information is available to support informed Board decision-making.
• Alert the Board to operational challenges that may warrant adjustments to strategic goals or policy direction.
• Implement and uphold Board directives, policies, and resolutions to ensure compliance and accountability.
• Collaborate with the Board on the development and renewal of long-term strategic plans.
• Keep the Board informed of critical developments and emerging trends in the health and safety sector.
• Introduce innovative ideas and approaches into AgSafe operations that align with the Association’s Mission, Vision, and Values.
• Coordinate all arrangements, communications, and documents related to Board meetings and official correspondence.
• Support the board of directors during the director recruitment process, orientation, ongoing development, and meaningful engagement.

• Collaborate with the Board to develop, implement, and monitor the association’s strategic plan.
• Provide visionary leadership by identifying and proactively addressing key issues impacting the organization and its members.
• Ensure all programs and services are aligned with strategic priorities, reflect stakeholder input, and meet the evolving needs of our members.
• Uphold the highest standard of ethics and integrity in all internal and external relationships.
• Champion lifelong learning and continuous professional development.
• Lead with adaptability, demonstrating resilience and clear communication during times of change or challenge.
• Promote an inclusive, respectful workplace culture where all individuals feel valued, supported, and recognized for their contributions.
• Ensure the organization's activities and direction align with AgSafe’s mission.

• Oversee the design, implementation, and continuous improvement of services and initiatives that advance AgSafe BC’s mission and strategic priorities, with a focus on promoting effective health and safety practices among employers and workers in British Columbia’s agriculture industry and related sectors, as approved by the Board.
• Ensure all programs are developed and delivered in alignment with Board-approved objectives and reflect the needs of the industry.
• Promote meaningful collaboration with partners, stakeholders, and industry leaders to strengthen program reach and impact.
• Advocate for the importance of agriculture safety through clear, consistent, and persuasive communication strategies.
• Deliver measurable improvements in farm and ranch safety outcomes across the province, reinforcing AgSafe BC’s leadership in the sector.
• Strengthen the organization’s operational foundation by upholding robust governance and management systems to support service excellence.

• Communicate clearly and effectively with diverse audiences – including farmers, ranchers, regulators, industry partners, and media – ensuring AgSafe information is well organized and accessible.
• Build and maintain strong relationships with sponsors, partners, and stakeholders in a manner that reflects and supports AgSafe BC’s values and reputation.
• Nurture strategic partnerships with WorkSafeBC and the British Columbia Agriculture Council, specifically in relation to the health and safety of employers and workers in the agriculture sector.
• Develop an annual PR and Marketing plan based on KPIs and high impact.

• Implementing a staff performance goals and measurement system that relates to the KPIs established for the organization.
• Implement staff extended health benefits/accounts that are approved by the board, including staff policies on leave, retirement funding, and other staff non-remuneration benefits.
• Recruit, supervise, and provide effective oversight of AgSafe BC employees and contract consultants to ensure high-quality performance and alignment with organizational goals.
• Inspire and support a collaborative, inclusive, and accountable workplace culture across staff, contractors, and volunteers.
• Lead team development by promoting professional growth, ongoing training, and clear, value-driven communication.
• Foster alignment with AgSafe BC’s mission, vision, and strategic priorities across all levels of the organization.
• Engage and coordinate with Board members and volunteers who contribute to operational activities, recognizing their value and supporting their involvement in advancing AgSafe BC’s work.

• Oversee the maintenance of AgSafe BC’s physical space, technology infrastructure, and equipment to ensure safe, efficient, and effective operations.
• Ensure compliance with all applicable regulatory, safety, and licensing requirements related to facilities and operations. Anticipate and plan for changes in the organization’s size and scope by working collaboratively with the Board to identify and manage opportunities and risks.
• Develop and implement procedures related to office safety, facility security, and emergency preparedness.
• Manage relationships with facility vendors, service providers, and landlords to ensure service quality and value.
• Support remote or hybrid work arrangements by ensuring staff have access to the necessary tools, equipment, and secure systems.

• Maintain a comprehensive risk register that identifies organizational and program-related risk, including legal, financial, reputational, and safety exposures.
• Regularly review and update the risk register, ensuring it is shared with the Board of Directors to support informed oversight and strategic decision-making.
• Proactively engage the Board in the development and authorization of risk mitigation and reduction strategies.
• Ensure appropriate liability and property insurance is in place.
• All vendor agreements must be documented, and due diligence must be conducted to ensure vendors are reputable and aligned with organizational values.
• Monitor emerging risks and ensure appropriate systems, policies, and controls are in place to safeguard the organization’s assets, operations, and reputation.
• Ensure compliance with relevant laws, regulations, insurance requirements, and contractual obligations to limit liability exposure.